Answer Engine Optimisation (AEO)

Be the answer when South Africans ask AI.

When someone in Durbanville asks ChatGPT for "a good family dentist near me", the AI names two or three practices. AEO is the work that makes your business one of them.

Included from Tier 3 (Scale) See plans and pricing

Why it matters

Customers have started asking instead of searching.

More South Africans now ask ChatGPT, Gemini, Perplexity or Google's AI Overviews for recommendations before they ever click a link. The AI reads the web, decides who it trusts, and answers with a short list.

If your business isn't on that list, you don't get a chance to compete on price or service. AEO makes sure AI tools can find clear, trustworthy facts about you and are confident enough to recommend you.

Serving businesses in Cape Town, Johannesburg, Pretoria, Durban, Gqeberha, Bloemfontein, East London, Polokwane, Mbombela and everywhere in between.

How we get you into AI answers

Answer the real questions

We find the questions your customers ask AI, like "Who installs solar with battery backup in Centurion?", and publish clear, direct answers on your site.

Make your facts machine-readable

Structured data, an llms.txt file and consistent business details tell AI tools exactly who you are, where you work and what you charge.

Build trust signals

Mentions in South African publications, directories, review sites and industry bodies give AI tools the confidence to name you.

Connected to Neo

AI sends them. Neo answers them.

Visitors who arrive from an AI recommendation are ready to buy. Neo greets them on your site, answers their follow-up questions in their language and books them in before they ask the AI for a second opinion.

Meet Neo →
Our process

How we work, step by step.

01

AI visibility check

We test how ChatGPT, Gemini, Perplexity and Google's AI Overviews describe you and your competitors today.

02

Question map

We list the questions your customers ask, by service and by area: Sandton, Stellenbosch, Umhlanga and so on.

03

Answer content

We write or improve pages and FAQs that answer those questions directly.

04

Technical setup

Structured data, llms.txt, crawler access and page speed, so AI tools can read your site.

05

Trust building

Citations, reviews and mentions on sources AI tools rely on.

06

Monthly re-testing

We re-run the same AI questions every month and report what changed.

Deliverables

What you get

  • AI visibility baseline across the major AI assistants
  • Customer question map by service and location
  • New and improved answer pages and FAQs
  • Structured data (Organization, Service, FAQ) and llms.txt
  • Citation and mention plan for South African sources
  • Monthly AI answer tracking report
Measuring results

How we'll measure your results

Baseline first

We record where you stand before we start, so progress is measured, not guessed.

Plain-English monthly report

What we did, what changed and what's next, without jargon.

Enquiries, not just clicks

We track calls, WhatsApps, bookings and sales, because that's what pays.

A named person

You deal with a real person who knows your business, not a ticket queue.

Questions

AEO questions, answered.

What is the difference between AEO and SEO?
SEO helps you rank in Google's list of links. AEO helps you get named in the answer itself, when an AI assistant or Google's AI Overview replies to a question. Good AEO is built on good SEO, so we usually do both.
Can you guarantee ChatGPT will recommend us?
No one can guarantee what an AI tool says. What we can do is give AI tools clear, consistent, trustworthy information about you, and track every month whether you're being named more often.
Does AEO work for a small local business?
Yes. AI tools answer a lot of local questions, like "best panel beater in Bellville". Smaller businesses with clear information and good reviews often get named ahead of bigger competitors.
How long does AEO take?
Technical fixes can be picked up within weeks. Building enough trust to be recommended consistently usually takes a few months, depending on your competition.
Do you use the free Get Found in AI check?
Yes. It's the starting point. It shows where you stand today, so you can see the progress later.
Related services

Works well with

Get found

Generative Engine Optimisation (GEO)

Make sure ChatGPT, Gemini and Perplexity understand, trust and recommend your South African brand.

Learn more →
Get found

Search Engine Optimisation (SEO)

Technical SEO, content and authority work for South African businesses.

Learn more →
Get found

Local SEO & Google Maps

Show up in the Google Maps pack and "near me" searches across the suburbs you serve.

Learn more →
Ready when your customers are

Let Neo answer your next enquiry.

Book a 20-minute demo. We'll show you Neo handling the questions your customers actually ask, and give you a fixed quote in rand.