Done for you
Google & Meta Ads (PPC)
Google Search, Performance Max, Facebook, Instagram and TikTok ads managed for cost per booked job, not cost per click.
Learn more →
Programmatic Advertising
Reach the right people, wherever they are online.
Programmatic advertising buys ad space automatically across thousands of websites, apps, videos and streaming services, aimed at the people most likely to become your customers.
Included in Tier 4 (Full Loop) See plans and pricing
Why it matters
Your customers spend most of their time off search.
People read news, watch videos and stream music far more than they search. Programmatic puts your brand in front of them there, aimed by location, interests, behaviour and life stage.
It works well for brands with a bigger audience to reach: property developers, car dealer groups, retailers, private schools and growing e-commerce stores.
Serving businesses in Cape Town, Johannesburg, Pretoria, Durban, Gqeberha, Bloemfontein, East London, Polokwane, Mbombela and everywhere in between.
How we run programmatic
Precise audiences
Targeting by area, from a few suburbs to the whole country, plus interests, in-market signals and your own customer lists.
The right formats
Display, video, YouTube, streaming audio and in-app placements, chosen for your goal.
Brand safety
Placements screened so your ads don't appear next to content you'd rather avoid.
Connected to Neo
Turn awareness into conversations.
Programmatic builds interest. When those people visit your site, Neo starts the conversation, answers questions and books the viewing, test drive or consultation.
Our process
How we work, step by step.
01
Goals and audience
Who you need to reach and what a good result looks like.
02
Media plan
Formats, sites, budget and flighting in rand.
03
Creative
Display, video and audio ads produced or adapted for each format.
04
Launch
Campaigns set live with brand-safety controls.
05
Optimise
Budget moved towards the placements and audiences that perform.
06
Report
Reach, engagement, site visits and enquiries.
Deliverables
What you get
- Audience and media plan
- Display, video and audio creative
- Campaign setup with brand-safety controls
- Retargeting of your website visitors
- Ongoing optimisation
- Monthly performance report
Measuring results
How we'll measure your results
Baseline first
We record where you stand before we start, so progress is measured, not guessed.
Plain-English monthly report
What we did, what changed and what's next, without jargon.
Enquiries, not just clicks
We track calls, WhatsApps, bookings and sales, because that's what pays.
A named person
You deal with a real person who knows your business, not a ticket queue.
Questions
Programmatic questions, answered.
What's the difference between programmatic and Google Ads?
Google Search ads reach people actively searching. Programmatic reaches people while they browse, watch and listen, so it's better for building awareness and demand.
Is programmatic suitable for a small business?
Usually it pays off for businesses with a larger audience and budget. For most small local businesses, Google Search, Maps and Meta ads come first.
Can we target specific areas in South Africa?
Yes, from a province down to a radius around a showroom or development.
Who pays for the media?
Media spend is separate from our management fee, and we agree it with you upfront.
Related services
Works well with
Done for you
Social Media Marketing
Strategy, content and paid social that turns attention into enquiries for South African businesses.
Learn more →Get found
Generative Engine Optimisation (GEO)
Make sure ChatGPT, Gemini and Perplexity understand, trust and recommend your South African brand.
Learn more →
Ready when your customers are
Let Neo answer your next enquiry.
Book a 20-minute demo. We'll show you Neo handling the questions your customers actually ask, and give you a fixed quote in rand.