Generative Engine Optimisation (GEO)

Make AI understand your brand.

Generative AI tools build a picture of your business from everything they can read. GEO makes sure that picture is accurate, complete and in your favour.

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Included from Tier 3 (Scale) See plans and pricing

Why it matters

AI tools describe you whether you help them or not.

Ask an AI tool about your business and it will give an answer. Sometimes it's out of date, mixes you up with a company in another city, or says nothing at all.

GEO is the brand-level work that shapes how generative AI understands who you are, what you're known for and why you're a good choice, across every topic you want to be associated with.

Serving businesses in Cape Town, Johannesburg, Pretoria, Durban, Gqeberha, Bloemfontein, East London, Polokwane, Mbombela and everywhere in between.

How we shape what AI says about you

A clear entity

We make your business a well-defined "entity": consistent name, address, services, people and areas served across your site and the web.

Content AI wants to cite

Original, specific content with real South African detail, such as local prices, regulations and suburbs, that AI tools quote as a source.

Coverage across sources

Your story told consistently on your site, social profiles, directories, news sites and partner pages.

Connected to Neo

Better understood, better converted.

When AI tools describe you accurately, the enquiries you get are better matched. Neo picks them up the moment they land and qualifies them against the same facts.

Meet Neo →

Our process

How we work, step by step.

Brand audit in AI

We ask the major AI tools what they know about you, your category and your competitors.

Entity clean-up

We fix inconsistent names, addresses, phone numbers and descriptions wherever they appear.

Topic plan

We choose the topics you want to own, from "geyser replacement in the Southern Suburbs" to "B2B payroll software".

Source-worthy content

Guides, data and explainers that AI tools cite.

Distribution

Getting that content referenced on sources AI tools trust.

Tracking

Monthly checks of how AI tools describe and recommend you.

Deliverables

What you get

AI brand perception report
Entity and business-details clean-up
Topic authority plan
Cite-worthy content each month
Off-site mention and PR plan
Monthly AI perception tracking

Measuring results

How we'll measure your results

Baseline first

We record where you stand before we start, so progress is measured, not guessed.

Plain-English monthly report

What we did, what changed and what's next, without jargon.

Enquiries, not just clicks

We track calls, WhatsApps, bookings and sales, because that's what pays.

A named person

You deal with a real person who knows your business, not a ticket queue.

Questions

GEO questions, answered.

How is GEO different from AEO?

AEO focuses on specific questions and getting named in the answer. GEO is broader: it shapes how AI tools understand your brand overall, so you show up across many related questions.

Is GEO only for big brands?

No. A regional business can own its topics in its area. A Pretoria accounting firm doesn't need to beat national brands, just be the clearest, most trusted option locally.

What if an AI tool says something wrong about us?

We trace where the wrong information comes from, correct it at the source where possible, and publish clear, consistent facts that AI tools pick up over time.

Do we need new content?

Usually some. AI tools favour specific, original content. We'll start with what you have and fill the gaps.

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