Google & Meta Ads (PPC)

Ads managed for booked jobs, not clicks.

Cheap clicks don't pay the bills. We manage Google, Meta and TikTok ads around one number: what it costs you to get a booked appointment or a sale.

Included from Tier 3 (Scale) See plans and pricing

Why it matters

Most ad budgets leak after the click.

South African businesses often pay for good clicks and then lose the lead: the call goes unanswered, the form gets a reply two days later, the landing page is slow on mobile data.

We fix the whole path from ad to booking, so every rand of ad spend has a better chance of turning into revenue.

Serving businesses in Cape Town, Johannesburg, Pretoria, Durban, Gqeberha, Bloemfontein, East London, Polokwane, Mbombela and everywhere in between.

How we run your ads

The right platforms

Google Search and Maps for people ready to buy, Meta and TikTok for creating demand, LinkedIn for B2B.

Landing pages that convert

Fast, focused pages for each campaign, built for mobile.

Tracking to the booking

Calls, WhatsApps, forms and bookings tracked, so we optimise for real customers.

Connected to Neo

Every ad lead answered in seconds.

Ad leads go cold fast. Neo replies to every Facebook lead form, Google call and website enquiry within moments, day or night, and books the appointment while the customer is still interested.

Meet Neo →
Our process

How we work, step by step.

01

Account audit

What's working, what's wasting money and where leads are being lost.

02

Strategy and budget

Platforms, areas, audiences and a realistic monthly budget in rand.

03

Build

Campaigns, ad copy, creative and landing pages.

04

Tracking

Conversion tracking for calls, WhatsApps, forms and bookings.

05

Optimise weekly

Bids, keywords, audiences and creative adjusted every week.

06

Report monthly

Cost per lead and cost per booked job, in plain English.

Deliverables

What you get

  • Ad account audit
  • Campaign strategy and rand budget plan
  • Campaign build, ad copy and creative
  • Landing pages for key campaigns
  • Call, WhatsApp and form conversion tracking
  • Weekly optimisation and monthly reporting
Measuring results

How we'll measure your results

Baseline first

We record where you stand before we start, so progress is measured, not guessed.

Plain-English monthly report

What we did, what changed and what's next, without jargon.

Enquiries, not just clicks

We track calls, WhatsApps, bookings and sales, because that's what pays.

A named person

You deal with a real person who knows your business, not a ticket queue.

Questions

PPC ads questions, answered.

How much should we spend on ads?
It depends on your area, competition and how much a customer is worth to you. A local service business can start with a modest monthly budget. We'll recommend a figure in rand after the audit.
Is ad spend included in your fee?
No. Your ad spend is paid directly to Google, Meta or TikTok, so you always see exactly what was spent. Our fee covers management.
Which platform is best for my business?
If people search for what you sell, start with Google. If they don't know they need it yet, Meta or TikTok usually work better. Many businesses use both.
Do we own the ad accounts?
Yes. Accounts are set up in your name and you keep full access.
Related services

Works well with

Done for you

Programmatic Advertising

Display, video, YouTube, streaming audio and in-app ads placed automatically in front of the South African audiences most likely to buy..

Learn more →
Done for you

Social Media Marketing

Strategy, content and paid social that turns attention into enquiries for South African businesses.

Learn more →
Done for you

Website Development

Fast, mobile-first, AI-ready websites for South African businesses, with Neo built in from day one.

Learn more →
Ready when your customers are

Let Neo answer your next enquiry.

Book a 20-minute demo. We'll show you Neo handling the questions your customers actually ask, and give you a fixed quote in rand.